If you are scouring for affordable yet effective advertising for your business, you should consider vehicle signage. Available in an assortment of types, from decals to wraps, this is one of the most effective marketing tools if well utilised. Moreover, since you probably already have one or multiple cars to run your business, you do not need to spend extra capital to create brand awareness.
However, a mistake a few business owners make is just ordering for the signage and not putting much consideration into what goes into the print. Conversely, you may be stuck on a specific design, but this may not be the best graphics to put on moving vehicles. The following article highlights two key features that will ensure your vehicle signage is striking enough to be noticed.
Make sure your vehicle signage is informative
It would be useless to try to create brand awareness for your business, but the public has no idea what goods or services you offer. Yet, surprisingly, this is one of the typical mistakes people make when creating signage for the first time. Instead of solely focusing on the graphics of the signage, you first have to establish what information you want to furnish your potential customers with.
Some of the critical data that should be included in your vehicle signage include what line of business you are in, contact information of your company and the physical address of the business. Moreover, keep in mind that all the visuals on the signage should give blatant cues about what your business is about.
Make sure the signage is bold
You might have come up with an innovative design for your sign, but if the public does not notice the signage, then it will all be for nought. Therefore, the second most critical element to ensure successful vehicle signage is to make the graphics are as conspicuous as possible. Your signage should be noticeable from all angles so that no matter where on the street your car is, passersby will have a full view of what is on it.
Secondly, ensure that the sign is easily decipherable. Most people will not spend more than a few seconds trying to read a sign. And if your target audience is on the move, such as in a car or bus, then it is even more critical to make the sign as easy to notice and understand in a flash. So while ensuring that the vehicle signage is bold, keep in mind that the graphics should also be simple to read.